Free Marketing Advice for Business Owners
Welcome to #AskLainey, where business owners from around the world can post questions about digital marketing to r/HawkMarketing on Reddit and get free marketing advice and tips from the founder of Hawk Marketing.
What is #AskLainey?
It’s where you can post a digital marketing-related question in r/HawkMarketing and I answer it as best as possible in the quickest timeframe I can manage.
Ask me anything about the following areas of digital marketing:
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- Content Marketing
- Marketing Strategy and Planning
- Graphic Design
- Website Copywriting
- Business Blogging
- Choosing and/or working with a digital marketing agency,
Why Am I Giving Away Free Marketing Help?
Simply put, I’m hoping that the #AskLainey project empowers business owners around the world to market their brand better online and improve ROI.
I’ve noticed that lots of business owners already turn to Reddit for marketing advice and their question often goes unanswered. R/HawkMarketing will be a place where you can post ANY marketing-related question and get a quick response from a professional digital marketer with 10 years of experience in journalism, SEO, content writing and social media marketing – Lainey! 🙂
Finally, by creating this brand new online community away from the hustle and bustle of Facebook, LinkedIn and Twitter, I want business owners to feel confident that they are receiving genuine, focused marketing advice that’s easy to find, and that doesn’t get lost amongst the sea of content on other social channels.
How Important is Marketing for Business?
It’s 2022, a time where 90% of businesses need to be consistently putting their brand out in the online sphere, or risk losing target audience attention to rival companies.
Other serious risks of bad marketing include lack of social proof and verification which is what the majority of social media users look for when making online purchasing decisions. This means that when someone hears of a brand for the first time, they perform a routine check for positive reviews on social media and they examine multiple profiles belonging to the brand as well as competitor organisations.
Thus, for businesses (new and existing) to make any sort of mark in a competitive industry, a positive brand presence on social media is necessary, which I talked about in-depth whilst giving marketing advice on Reddit here.
How Important is High Quality Content for Online Marketing?
High-quality content is the key to the success of every digital marketing campaign. It influences a business’ overall online brand awareness, customer loyalty and word-of-mouth referrals, Google SEO rankings, website conversion rates and lots more.
Think of it like relationships and communication. Without the latter, the relationship will suffer and most likely fail. Digital marketing and high quality are the exact same. If you are publishing poor content that doesn’t meet the minimum standard expected by online users who are interested in your business, your overall digital analytics will crash and burn pretty quickly. And so will your business.
Not sure if your content marketing is up to scratch? Contact Lainey and enquire about a content marketing audit for your website, social media page or blog today.
Hi, I’m Lainey, Irish founder of Hawk Marketing, a boutique digital marketing and content writing agency based in Perth, Western Australia. I’m a 32-year-old female SEO content writing specialist and social media manager with a Bachelor’s Degree in Journalism, 5 years of experience in the media and PR industry, a Diploma in Digital Marketing, SEO and Social Media; and 7 years of experience in fast-paced marketing roles for global companies.
My education and professional journeys have been extremely valuable, and I’ve retained so much information and skills that I can’t wait to share with business owners around the world!