How Does the Google Algorithm Work​

how does the google algorithm work | Hawk Marketing Blog

"Our mission is to organise the world’s information and make it universally accessible and useful" - Google

There are billions of websites on Google so without some form of organisation, it would be close to impossible for users to find what they’re looking for. In order to put some structure to the chaos, a watertight Google Algorithm Ranking System has been formed which plugs away 24/7 and organises websites into what’s called “the Search Index”. In order to maximise your website’s organic search visibility ranking and get on page 1 of local Perth Google search results, first, you need to understand how the Google algorithm works. Additionally, in conjunction with a highly-researched SEO strategy, we also recommend that companies utilise social media brand marketing as part of their overall digital marketing strategy.

How Does the Google Algorithm Work in Terms of Indexing?

In short, the Google Search Index is the world’s largest digital library, except it contains more information than all the world’s libraries put together. It contains every website, social media page, blog, image, video, e-book, e-commerce shop, video, research paper and every other digital asset that has been uploaded and linked to Google. Each asset is sorted and organised within the index library based on the search engine optimisation keywords Google crawlers find associated with that asset, as well as over 200 search ranking factors. 

When is a New Website Added to the Google Search Index?

A new website is added to the Google Search Index after it undergoes a rigorous evaluation process, also known as “Google Search Ranking Factors” or “the Google Algorithm Ranking System”. Each and every website has to go through this process to be added to the Search Index – no site is exempt. Google starts this process on a website after the site owner submits a sitemap to Google Search Console for “indexing”.

How Does Google Indexing Work?

It can sometimes take Google a few weeks to get around to indexing a website, but once it does, every single page that was submitted within the sitemap is combed back to front and inside out. A huge amount of SEO ranking factors are tested and scored by the Google crawlers such as the quality of the page content, page word-count, internal and external links, image alt tags, page titles, page headings and meta data. The better the crawlers score these optimisations, the higher the website will feature on Google Search Results. Once the indexing is complete and the crawlers submit their report, the website gets added to the Google Search Index library. Only then, does the website’s journey in life truly begin. 

What Happens After a Website is Indexed by Google?

Once the indexing is finslised and all search ranking factors have been filled out on the Google score sheet, the website can be found by any user who types a keyword into the Google Search box which is relevant to the website content itself. But it doesn’t end there. The crawlers will re-visit the website regularly to check for updates and if they find that pages have new content added, they will re-index the page and update the SEO ranking. It’s important for business owners and site managers to know that Google also rolls out updates to their algorithm ranking system at least three times throughout any given year. With this in mind, it’s fundamental to keep on top of these Google Core SEO Updates to ensure websites are meeting the search ranking factors that Google looks for when prioritising which websites get featured on the top pages for any given keyword. 

Our Conclusion

It sounds like magic when in reality there are thousands of engineers and digital scientists working behind the scenes at Google to refine the algorithms and build better, faster processes. Thus, websites constantly need to be updated not only to keep up with the Google algorithm updates, but because popular industry-relevant keywords that websites rank high for, will change over time. If websites dont adapt and update their content to reflect the changes in “popular SEO keywords”, then site’s overall SEO ranking and Google search visibility will suffer.

As one of Perth’s top independent SEO agency specialists, our job is to keep on top of these updates, understand exactly how Google’s algorithms are operating and what the current search ranking factors are. Fill out our online form if you need our help updating your SEO strategy or writing high-quality website content that aligns with the current ranking criteria on Google. 

Published by Hawk Marketing Australia

5-star data-driven freelance digital marketing expert specialising in Marketing Strategy, Digital Marketing Planning, Social Media Management, Social Media Advertising, Search Engine Optimisation, and Analytics.

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