Asset Management Engineers, WA, Achieves 12,275% in Organic LinkedIn Growth.
Established in 2006, Asset Management Engineers, WA (AME) provides industry-leading Plant, Asset Management and Assurance services to clients in Mining, Oil & Gas, Mineral Processing, Manufacturing, Industrial, Construction, Rail Transport and Government sectors. The client’s digital marketing campaign brief to Hawk Marketing was to increase Asset Management Engineers’ LinkedIn page audience engagement, impressions and followers but to do so at a steady pace. The strategy that followed consisted of a unique, organic LinkedIn social media content marketing strategy that informed, educated and spoke to the target audience.
Top Organic LinkedIn Marketing Achievements
- 5,938% increase in page impressions.
- 3,620% increase in content engagement.
- 2,653% increase in website clicks.
- 65% increase in LinkedIn followers.
Our LinkedIn Content Marketing Strategy
The content marketing strategy I devised for Asset Management Engineers was formulated with the goal of re-activating a disengaged audience and attracting new followers. To do this, I first performed comprehensive research on the business, industry and performed competitor research so I knew what I was up against. I then collated a list of topics to create content around and compiled an image folder for the client to approve that I could use for social media. Each week, I sent the client one week’s worth of social media posts to approve, initiated any changes requested, and then published the content. Since the beginning of the project, I have met with the client on a monthly basis to discuss performance reviews, analyse the data and collaborate on the strategic direction.
Organic LinkedIn Audience Growth and Expansion
