Crypto Marketing

Crypto Marketing for Australian Businesses

We are Perth’s first independent digital agency taking on the wild world of crypto, ICO, NFT and blockchain marketing in Australia. Armed with a solid 13 years of professional SEO content writing and digital marketing, we are now offering our SEO, social media marketing, and email marketing services to crypto-focused organisations. This includes businesses whose primary focus isn’t crypto, but who are adding crypto offerings to their processes such as taking Bitcoin payments for online orders.

Pop an email to lainey@hawkmarketing.com.au when you’re ready to outsource your crypto marketing to a Perth-based brand marketing specialist and let’s get your strategy underway!

The Top Benefits of Businesses Adopting Cryptocurrency

35% of small to medium businesses say the top benefits of adopting crypto such as introducing digital currency payments, are achieving sales targets and dominating direct competitors. Other rewards that crypto offers businesses include long-term sales growth, financial security, fast payments, and low processing fees. It’s also a 100% paperless industry, which makes a great option for companies involved in the global push for zero net emissions by 2050.

Furthermore, users of cryptocurrency spend double the amount of money on buying goods or services than people who prefer to use credit cards, according to Business Wire. And 40% of crypto users are more likely to purchase from a brand they’ve never heard of before1

Thus, there is an untapped target audience that is aligned with the digital commerce trends we are witnessing in Australia in 2022. This illustrates a huge opportunity for business owners to capitalise on within the crypto space. Remember, you don’t have to be a crypto guru or a business that’s 100% focused on crypto, ICOs or NFTs to jump on board the blocktrain!

If you’re still weighing up whether or not crypto is a necessity for your business check out these top 5 crypto marketing trends all Australian business owners should be aware of in 2022. 

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