Travel Marketing

5* Digital Marketing for Travel Companies

Travel has finally resumed after Covid-19 stalled our lives for 2 years and hit industries hard in the guts, most notably tourism. But now that borders and mandates have lifted, travel companies can re-invent themselves and the competition for sales is already getting fierce.

After years of intense training and hands-on experience working alongside top-class Irish travel marketing in-house teams, my knowledge of digital marketing best practises for online travel consumer audiences is vast.

With a beautifully-balanced combination of social media marketing, email promotions and search engine optimisation tactics, travel companies around the world give themselves the best chance of success.

Explore my range of bespoke, custom travel marketing services that you can enquire about today by emailing lainey@hawkmarketing.com.au or keep scrolling to learn more! 🙂

Organic Social Media Marketing for Travel Companies

This Service Includes:

– Organic Social Media Strategy Customisation

Social Media Post Creation (Writing & Design)

Social Media Content Management (Publishing & Monitoring)

Social Media Analytics (Performance Reporting & Analysis)

Who Needs Organic Social Media Marketing?

If you’re looking for slow and steady growth then organic social media marketing is the right choice for you. It’s also highly recommended to carry out consistent organic social media marketing strategies if you’re undertaking any other digital marketing activities such as advertising and blogging, and especially if you have a website! For companies who are investing in Google Adwords or social media advertising, an organic social media marketing strategy is highly-effective when the paid and non-paid strategies align and complement and coincide with each other. 

Why You Might Want to Skip This Option?

If you already have someone else updating your social media page with content that’s delivering the desired results.

If your goal is to see medium to fast growth in brand awareness, website traffic, new followers and sales. 

If you need immediate results from a social media strategy or advertisement.

Paid Social Media Marketing for Travel Companies

Paid social media marketing is the perfect choice for travel companies who want to see results quickly. Whether it’s seeing a huge increase in website traffic, more holiday package enquiries, sales calls, or social media post engagement, advertising will fit your needs. By applying your business needs to the core Hawk Marketing social media advertising strategy, I can design a bespoke, highly-targeted advertisement complete with graphics and copy.

This Service Includes:

Social Media Advertisement Strategy Customisation

Ad Graphic Design & Copywriting

Budget Allocation & Management

Performance Reporting & Analysis

Who Needs Paid Social Media Marketing?

Travel has finally resumed after Covid-19 stalled our lives for 2 years and hit industries hard in the guts, most notably the travel industry. But now that borders and mandates have lifted, travel companies can re-invent themselves and the competition for sales is fierce. If you’re a travel business owner determined to make an impact this year and have allocated a portion of the yearly marketing budget to advertising, then this might be the right choice for you. 

Why You Might Want to Skip This Option?

You don’t have the budget for social media advertisements (I recommend at least $1000 per month ad spend for desirable ROI).

Your marketing goals haven’t been properly defined yet.

Sales isn’t your main social media focus. 

Search Engine Optimisation for Travel Companies

One of the top keywords used by tech-savvy travel consumers is “travel agency near me”. This search on Google immediately displays every travel agency that has a website and address registered on Google Maps. Most of these online users don’t click past Page 4 of Google search engine results. Search engine optimisation is the practice of writing content with an SEO strategy in mind. SEO content encapsulates the top keywords travel consumers search for and the result is your company featuring high enough for your website to be found. Remenber, merely having a website with text is not enough to rank high up in Google’s result pages. Every page of a website shoudl have at least 400 words of well-written, keyword-optimised content and there’s a huge amount of technical and back-end SEO tactics that need to be applied to every page you want found on the internet.

This Service Includes:

Full Bespoke SEO Website Strategy

SEO Copywriting

Long-Form Blogging

SEO Analytics & Analysis

Who Needs Search Engine Optimisation?

Companies with a website that hasn’t yet been optimised for search engines.

Companies who have engaged with an agency to carry out a website SEO strategy but the results aren’t showing.

Why You Might Want to Skip This Option?

You don’t have a website.

Your marketing goals haven’t been properly defined yet.

 Your SEO goals haven’t been defined yet.

SEO/Google Ranking isn’t your main focus. 

Email Marketing for Travel Companies

Email newsletters are one of the best places to showcase your latest holiday deals, special offers, and introductions to new destinations your travel company specialises in.

This Service Includes:

Email Marketing Content Strategy

Copywriting & Graphic Design

Performance Reports & Analysis

Who Needs Email Marketing?

Companies with a developed digital marketing strategy.

Companies who have a search engine optimised website.

Companies who want fast, direct sales and enquiries.

Companies who want to highlight a featured deal, special offer or destination.

Companies who already have a sign-up/subscriber list that’s clean, properly tagged and exceeds the number of 1000 valid email addresses.

Why You Might Want to Skip This Option?

– You don’t have a website.

– Your marketing goals haven’t been properly defined yet.

 Your email marketing goals haven’t been defined yet.

– Sales isn’t your main business focus. 

Travel Companies I Have Helped to Grow Since 2015
Hire a Freelance Digital Marketer You Can Trust

Lainey worked as an SEO Specialist for Low Cost Holidays, a travel company in Ireland. She was exceptionally skilled at keyword research and formulating strategic SEO content for both the Irish and UK markets. Her work contributed to a major increase in our website traffic, conversion rate and overall SEO strategy of the company. Lainey was a pleasure to deal with and she is extremely hard working. I would recommend her to any business that needs an SEO copywriting expert

Clem Walshe, Former Manager of Low Cost Holidays, Ireland
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